New and recently funded Sports Startups
1
Country: UK | Funding: £7.9M
Runna helps people to train better and love running. Acquired by Strava
Runna helps people to train better and love running. Acquired by Strava
2
Country: Canada | Funding: $3.6M
Peripheral Labs is incorporating spatial intelligence into live sports broadcasts. Its technology generates volumetric video that allows users to view the game from multiple angles, creating an immersive experience. The system reduces the number of cameras from over 100 to just 32 standard ones, helping to reduce costs and operational expenses. It can allow broadcasters and fans to explore new ways to control their viewing experience using photorealistic 3D reconstruction technology. For example, if fans want to track only the player with the ball, they can do so. They can also freeze the action to see different angles of a foul or critical moment. The system also measures player biomechanics and generates statistics for teams and leagues using a proprietary set of sensors, similar to those in self-driving cars that capture the scene with depth. The company also establishes first biomechanics basketball shooting lab
Peripheral Labs is incorporating spatial intelligence into live sports broadcasts. Its technology generates volumetric video that allows users to view the game from multiple angles, creating an immersive experience. The system reduces the number of cameras from over 100 to just 32 standard ones, helping to reduce costs and operational expenses. It can allow broadcasters and fans to explore new ways to control their viewing experience using photorealistic 3D reconstruction technology. For example, if fans want to track only the player with the ball, they can do so. They can also freeze the action to see different angles of a foul or critical moment. The system also measures player biomechanics and generates statistics for teams and leagues using a proprietary set of sensors, similar to those in self-driving cars that capture the scene with depth. The company also establishes first biomechanics basketball shooting lab
3
Country: USA | Funding: $57M
Signos offers continuous data and recommendations designed to drive healthy and sustained weight loss.
Signos offers continuous data and recommendations designed to drive healthy and sustained weight loss.
4
Country: USA | Funding: $151.9M
Strava is a popular app and service for tracking athletes' activity using mobile devices (smartphones, GPS, fitness trackers, heart rate monitors, bike sensors, etc.). The app lets you analyze workouts, compare them with others, set goals, share your achievements, compete with other users, upload photos and videos linked to maps and workouts, analyze your physical activity, and create personal heatmaps. Strava thus functions as a social network where athletes connect, send likes, discuss workouts, create clubs, and organize competitions. The app is especially popular with cyclists, runners, and hikers.
Strava is a popular app and service for tracking athletes' activity using mobile devices (smartphones, GPS, fitness trackers, heart rate monitors, bike sensors, etc.). The app lets you analyze workouts, compare them with others, set goals, share your achievements, compete with other users, upload photos and videos linked to maps and workouts, analyze your physical activity, and create personal heatmaps. Strava thus functions as a social network where athletes connect, send likes, discuss workouts, create clubs, and organize competitions. The app is especially popular with cyclists, runners, and hikers.
5
Country: Spain | Funding: €137.5M
Playtomic is the world's leading tennis court booking app for racket sports, aiming to become a social network for players. The app lets you create private matches with friends, make them public to find new partners, or search for active matches nearby to join and then view your stats. Thanks to a player level assessment system, you'll always know your skill level and that of your opponents. The level system also allows you to track your progress and motivate you to improve. For clubs, the service allows you to set up online bookings, manage clients, create social events and increase the occupancy of courts.
Playtomic is the world's leading tennis court booking app for racket sports, aiming to become a social network for players. The app lets you create private matches with friends, make them public to find new partners, or search for active matches nearby to join and then view your stats. Thanks to a player level assessment system, you'll always know your skill level and that of your opponents. The level system also allows you to track your progress and motivate you to improve. For clubs, the service allows you to set up online bookings, manage clients, create social events and increase the occupancy of courts.
6
Country: UK
HITAI is an AI-powered combat sports analytics platform that transforms a single camera feed into real-time performance insights and broadcast-ready fight analytics, without requiring sensors or additional hardware. Using proprietary computer vision and machine learning models, HITAI detects strikes, movement, impact, and fighter activity during both training and live events. The platform serves athletes, coaches, gyms, promoters, and broadcasters through advanced analytics, live overlays, and fan engagement tools designed to modernize combat sports globally at scale.
HITAI is an AI-powered combat sports analytics platform that transforms a single camera feed into real-time performance insights and broadcast-ready fight analytics, without requiring sensors or additional hardware. Using proprietary computer vision and machine learning models, HITAI detects strikes, movement, impact, and fighter activity during both training and live events. The platform serves athletes, coaches, gyms, promoters, and broadcasters through advanced analytics, live overlays, and fan engagement tools designed to modernize combat sports globally at scale.
7
Country: USA
Betvisors is a sports betting advisory platform built on a “Tip if it Hits” model. Bettors tail picks from verified advisors and only tip when picks win. Every pick is captured at submission and verified against the sportsbook outcome. No subscriptions, no upfront fees, no losing-pick charges.
Betvisors is a sports betting advisory platform built on a “Tip if it Hits” model. Bettors tail picks from verified advisors and only tip when picks win. Every pick is captured at submission and verified against the sportsbook outcome. No subscriptions, no upfront fees, no losing-pick charges.
8
Country: USA | Funding: $850M
Skydio is a robotics company that makes flying autonomous drones dedicated to sports tracking. They enable valuable insights from recording training sessions, help athletes to create marketing content, and enable sports organizations broadcast ski races, running competitions and high-speed cycling events. The drone works in conjunction with the Skydio app on the user's smartphone and can be controlled through the app if the user wishes to disable autonomous mode.
Skydio is a robotics company that makes flying autonomous drones dedicated to sports tracking. They enable valuable insights from recording training sessions, help athletes to create marketing content, and enable sports organizations broadcast ski races, running competitions and high-speed cycling events. The drone works in conjunction with the Skydio app on the user's smartphone and can be controlled through the app if the user wishes to disable autonomous mode.
9
Country: USA | Funding: $14.2M
Bandit Running is an apparel retail company that offers sports and athleisure apparel for men and women. Their products are designed for runners who demand style, comfort, and performance. Featuring moisture-wicking fabrics and a perfect fit, Bandit apparel keeps runner cool, dry and focused.
Bandit Running is an apparel retail company that offers sports and athleisure apparel for men and women. Their products are designed for runners who demand style, comfort, and performance. Featuring moisture-wicking fabrics and a perfect fit, Bandit apparel keeps runner cool, dry and focused.
10
Country: USA | Funding: $5.3M
Nextiles builds a fitness system that helps people exercise better, more safely, and more efficiently. Acquired by Betterguards
Nextiles builds a fitness system that helps people exercise better, more safely, and more efficiently. Acquired by Betterguards
