Top 50 Fitness Tech Startups

Updated: Apr 24, 2026
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These startups are leveraging advancements in AI, sports equipment, wearable devices and data analytics to offer personalized workout plans, real-time performance tracking and virtual training sessions.
1
Peloton
Country: USA | Funding: $2.2B
Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.
2
CureFit
Country: India | Funding: $674.6M
CureFit will be an innovative combination of fitness engagement, coaching and delivery through a combination of online and offline channels.
3
Wellhub
Country: USA | Funding: $605M
Wellhub is a fitness discovery platform that connects a global network of fitness centers with companies and their employees. Companies sign an annual contract with Wellhub (the amount of which depends on the size of the team) and use the online platform to manage adoption, engagement, and track ROI (revenue savings on employee healthcare costs). Employees pay a monthly subscription fee for a plan tailored to their needs at a deeply discounted rate and gain access to over 90,000 gyms and studios, over 3,800 virtual personal trainers, and over 99 premium health apps covering fitness, nutrition, sleep, and mindfulness.
4
Tonal
Country: USA | Funding: $580M
Tonal uses intelligent technology, expert coaching, and personalized guidance to help any Tonal member be his or her strongest.
5
Hydrow
Country: USA | Funding: $367.2M
Hydrow is a provider of a connected indoor rowing machine.
6
HealthKart
Country: India | Funding: $349M
HealthKart offers fitness products, services and community to help consumers achieve their fitness goals.
7
Tempo
Country: USA | Funding: $298.8M
Tempo is a home fitness platform that provides training guidance and combines fitness equipment with 3D sensors and artificial intelligence.
8
Strava
Country: USA | Funding: $151.9M
Strava is an online network that connects the global community of athletes.
9
LifeBeam
Country: Israel | Funding: $149.7M
LifeBeam creates headphones VI that come with incredible sound and real time fitness coaching.
10
Big Health
Country: USA | Funding: $135.1M
Big Health operates a digital healthcare portal used to offer behavioral programs for mental health issues.
11
Future
Country: USA | Funding: $110.5M
Future pairs you with one of the best coaches on Earth. They have trained numerous pro athletes, Hollywood celebs, and thousands of working professionals.
12
Mirror
Country: USA | Funding: $74.8M
Mirror is a connected fitness system that streams live and on-demand classes to users in-home via a sleek responsive display.
13
Freeletics
Country: Germany | Funding: $70M
Freeletics promotes and increases physical fitness, strives for improved mental strength, willpower, and confidence - all vital components for shaping one's lifestyle according to individual desires and goals.
14
FitOn
Country: USA | Funding: $70M
FitOn is a free fitness app with more than 6M+ members who have completed over 500M workout minutes on the platform.
15
Levels
Country: USA | Funding: $67M
Levels develops a health and wellness platform designed to monitor metabolic fitness.
16
Lenus
Country: Denmark | Funding: €52M
Lenus eHealth is a B2B technology and innovation firm providing cloud-based SaaS to a broad variety of health professionals.
17
OxeFit
Country: USA | Funding: $52.5M
OxeFit provides a strength training system that uses AI-powered technology that integrates robotics, movement, and performance tracking.
18
FIGUR8
Country: USA | Funding: $41.5M
FIGUR8 is the most advanced on-body movement intelligence solution for evaluating musculoskeletal health.
19
Signos
Country: USA | Funding: $37M
Signos offers continuous data and recommendations designed to drive healthy and sustained weight loss.
20
Zepp Health
Country: China | Funding: $35M
Huami is the top #1 wearable device company in the world, ahead of Apple and Fitbit, with over 50 million units sold. Huami's mission is to seamlessly connect biomechanical signals and daily activities with smart data services to promote healthy living and to make our lives easier.
Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com