Top 24 Sports VR/AR startups

Updated: Jul 17, 2026
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These startups leverage virtual reality (VR) and augmented reality (AR) technologies to enhance athletes training, improve fan engagement and provide unique viewing experiences.
1
WIN Reality
Country: USA | Funding: $48.8M
WIN Reality develops VR training system that prepares baseball players for competition through game-speed virtual and augmented reality applications. It uses Meta Quest 3S Headset and own sensors - Short Bat and Bat Attachment. The users sees real game-speed pitches, makes live swing decisions, and builds the skills that translate to the field. The system gives AI-powered swing feedback and analytics. The Bat Attachment allows players to use their own bat in VR for the most realistic hitting experience. It improves the experience, but is not required for training in the app. The Short Bat holds a controller and allows you to comfortably take full swings at home. It's better for younger players, lower speeds, and situations with limited indoor space.
2
Litesport
Country: USA | Funding: $42.9M
Liteboxer is a provider of a digital fitness platform used to provide an engaging full-body boxing workout.
3
FitXR
Country: UK | Funding: $27.8M
FitXR is an immersive AR & VR fitness platform on a mission to create a movement for movement.
4
StatusPRO
Country: USA | Funding: $25.2M
StatusPro is a sports technology company that combines data with virtual reality to provide a suite of training and gaming products.
5
ForeVR
Country: USA | Funding: $18.5M
ForeVR is a gaming company dedicated to bringing VR to the masses.
6
Quintar
Country: USA | Funding: $11.2M
Quintar is an enabling content owners to amplify the live game fan experience.
7
ReSpo.Vision
Country: Poland | Funding: $7.8M
ReSpo.Vision revolutionizes football with the help of, cutting-edge AI research and use it to watch & analyze football games
8
Sportsicon
Country: UK | Funding: $5.7M
SportsIcon lets users connect with sportspeople through NFT’s and masterclasses.
9
Sense Arena
Country: Czech Republic | Funding: $5.5M
Sense Arena provides Virtual Reality based athletic training with over 10,000 registered users in 42 countries, including 5 NHL teams.
10
Stupa Sports Analytics
Country: India | Funding: ₹280M
Stupa Sports Analytics offers data analytics services.
11
Beyond Sports
Country: Netherlands | Funding: $2.4M
Beyond Sports transforms real match data into a virtual reality simulation which helps pro-teams improve insights and training methods.
12
Rezzil
Country: UK | Funding: £1.8M
Rezzil is a platform for elite football player development and rehabilitation.
13
Reflexion
Country: USA | Funding: $910.7K
Reflexion offers cognitive training, concussion screening, and rehabilitation to keep athletes on the field and at their best.
14
Imagine AR
Country: Canada | Funding: $430K
ImagineAR is an emerging digital content production company.
15
REPS
Country: USA
REPS is a virtual reality quarterback training platform
16
SkyTechSport
Country: USA
SkyTechSport Sports is an indoor recreational facility that offers ski, snowboard, and boxing simulators.
17
FuninVR
Country: China
FuninVR®-VR entertainment solution provider, China Leading Manufacture& Supplier Of VR Park
18
Mantis XR
Country: Canada
Mantis XR helps rights holders and brands reach new fans in creative ways using the power of 3D and social commerce in the browser.
19
PERFORM VR
Country: France
French startup specialized in VR equipment and applications. Fit Immersion is our first product announced at beginning 2018.
20
DAS-VR
Country: Germany
DAS is developing Athletics VR Software. Our vision is to create software products using innovative technology to enhance the learning and performance of athletes and sports teams.
Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com