Top 17 Sports Equipment startups

Updated: Mar 23, 2026
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These companies focus on developing high-performance new sports equipment that enhances athletes' capabilities, durability and safety.
1
Zenniz
Country: Finland | Funding: $8.2M
Zenniz develops all-in-one smart tennis court systems that combine electronic line calling, live video streaming, AI-powered performance analytics, and gamified training tools. The company positions itself as infrastructure for the modernization of racket sports, serving both competitive tournaments and recreational club environments.
2
Tonal
Country: USA | Funding: $580M
Tonal uses intelligent technology, expert coaching, and personalized guidance to help any Tonal member be his or her strongest.
3
OxeFit
Country: USA | Funding: $52.5M
OxeFit provides a strength training system that uses AI-powered technology that integrates robotics, movement, and performance tracking.
4
Proteus
Country: USA | Funding: $20.8M
Proteus Motion develops a physical rehabilitation technology to optimize movement using 3D resistance training and analytics.
5
Bhout Boxing
Country: Portugal | Funding: $10.9M
BHOUT develops a gamified boxing bag integrated with AI and sensors on the bag, coupled with computer vision technology.
6
Equip Sport
Country: Switzerland | Funding: CHF5M
Equip Sport offers self-service lockers for premium sports rental.
7
STRIKECO
Country: Israel | Funding: $2.5M
World's first In-home tennis simulator, combining real gameplay with AI coaching and global connectivity.
8
GRIND Basketball
Country: USA | Funding: $1.2M
GRIND built an ecosystem of interactive sports equipment - starting with the first portable basketball shooting machine.
9
Trackbar
Country: Austria | Funding: €450K
Trackbar digitalizes gym equipment and connects coaches directly with members.
10
DisruptSports
Country: Australia | Funding: A$380K
Disrupt is creating the words first fully customizable sport gear platform.
11
SkyTechSport
Country: USA
SkyTechSport Sports is an indoor recreational facility that offers ski, snowboard, and boxing simulators.
12
Medal Sport
Country: USA
MD SPORTS is an industry leader in the design and manufacturing of indoor and outdoor games.
13
freebowler
Country: India
Freebowler is a sports-based company developing innovative and accessible training aids for all the cricketers to train like the pros.
14
MR Cricket Hockey
Country: UK
Welcome to MR Cricket Hockey and our huge range of cricket and hockey equipment.
15
Picsil
Country: Spain
We are Picsil, and we are more than a brand. We are a community, a tribe, an implacable force. We equip athletes with the material they need to face their training, inside and outside the box, the gym and the ring.
16
Hoopfit
Country: USA
An at-home basketball shooting machine for adults who want to get fit and have fun. On demand classes. Dribble, shoot, sweat, have fun.
17
Gibson Athletic
Country: USA
Gibson has been providing inspiring equipment for gymnastics, dance and fitness studios around the world.
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Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com