Top 21 Running Tech Startups

Updated: May 13, 2026
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These startups develop running sportswear, gadgets, apps and wearable devices that monitor metrics like heart rate, pace, distance and even biomechanics in real-time.
1
Kotcha
Country: France | Funding: €3.5M
Kotcha uses AI to recreate the athlete–coach relationship, delivering adaptive, personalized training guidance at scale.
2
Strava
Country: USA | Funding: $151.9M
Strava is an online network that connects the global community of athletes.
3
On
Country: Switzerland
On is a sports brand developing sporting goods fixed in technology, design, and impact.
4
Spartan Race
Country: USA | Funding: $17.4M
Spartan Race is an operator of an obstacle race and endurance brand intended to offer sports challenges and courses.
5
Satisfy
Country: France | Funding: $14.1M
Satisfy is a webshop that sells a wide collection of jackets, tops, socks, hoodies, pants, shoes, hats, t-shirts, gloves, and accessories.
6
Bandit
Country: USA | Funding: $14.2M
Bandit Running is an apparel retail company that offers sports and athleisure apparel for men and women. Their products are designed for runners who demand style, comfort, and performance. Featuring moisture-wicking fabrics and a perfect fit, Bandit apparel keeps runner cool, dry and focused.
7
FitnessKeeper
Country: USA | Funding: $11.5M
FitnessKeeper offers Runkeeper, a mobile platform that employs location technology to allow users to track their workout performance.
8
Runna
Country: UK | Funding: £7.9M
Runna helps people to train better and love running.
9
Ochy
Country: France | Funding: $2.5M
We use video and AI to help athletes of all levels to maximize their potential by bringing lab quality biomechanic analysis in their pocket.
10
TRAIT
Country: Germany | Funding: €1M
Trait is running training, adapted to all your individual needs, characteristics, strengths and weaknesses. For everyone who wants to train differently. We call it "Train Uncommon"
11
Stryd
Country: USA | Funding: $730K
Stryd is a running tool to help run injury-free, train effectively, and race.
12
Vekta
Country: France
Training and Coaching platform designed for endurance sports.
13
Front Pack
Country: USA
Join a highly motivated social network of endurance athletes pursuing connection, motivation, growth, and accountability.
14
OnTracx
Country: Belgium
OnTracx is a Sports- and HealthTech company that works towards injury-free running, while enjoying it. Our solution offers the possibility to track load outside the traditional lab-settings, based on sensor technology.
15
Coospo
Country: China
Coospo develops heart rate monitor for cycling, GPS bike computer and mobile app for cycling.
16
Vitesse Running
Country: Bulgaria
Vitesse Running is a running app that monitors your health and offers virtual coach services.
17
Run2gather
Country: China
Run2gather allows you to perform running, walking, mountain running and cycling activities/races anytime and anywhere.
18
RUN4SPEED
Country: Germany
Start a Training Plan. Jumpstart your running training today. With a professional training plan you are more likely to achieve your goal and less likely to get injured.
19
Tech4Race
Country: France
Tech4Race is a turnkey solution for real-time monitoring of outdoor sports events.
20
Grand Slam Track
Country: USA
Grand Slam Track is the premier global professional track league.
Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com