Top 28 Startups implementing Computer Vision in Sports

Updated: May 22, 2026
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These startups use Computer Vision for player tracking, real-time action recognition, automated video tagging, injury detection through movement analysis, fan experience enhancement through immersive content, etc.
1
HIT Coach
Country: UK
HITAI is an AI-powered combat sports analytics platform that transforms a single camera feed into real-time performance insights and broadcast-ready fight analytics, without requiring sensors or additional hardware. Using proprietary computer vision and machine learning models, HITAI detects strikes, movement, impact, and fighter activity during both training and live events. The platform serves athletes, coaches, gyms, promoters, and broadcasters through advanced analytics, live overlays, and fan engagement tools designed to modernize combat sports globally at scale.
2
Muybridge
Country: Norway | Funding: €8M
Muybridge is developing real-time computer vision technology that uses software to create a “weightless” camera, with no moving parts, that captures the speed and motion of live sports in a way that our eyes aren’t accustomed to. Instead of using big, expensive cameras that you move to “chase” whatever’s happening on sports field, Muybridge puts hundreds of small, inexpensive video sensors all over the place and uses software to create smooth tracking shots and conjure any angle on demand.
3
Hawk-Eye Innovations
Country: UK
Hawk-Eye is a British company that develops vision-processing, video replay, and creative graphical technologies for sports.
4
SkillCorner
Country: France | Funding: $60M
SkillCorner uses computer vision to analyze matches for professional football and basketball teams. It provides automated player and ball tracking (including extrapolation of player positions outside the camera's field of view) from any image source, including broadcast, tactical or wide-angle video. The system also analyzes events from current and past seasons, providing critical context for player scouting, modeling and performance analysis. SkillCorner is used by Liverpool Football Club, nine NBA teams, two NFL teams and most MLS teams.
5
NEX Team
Country: USA | Funding: $42M
NEX Team Inc. is a mobile artificial intelligence company. Using phone cameras and image recognition on the back end, its primary app HomeCourt helps to improve basketball shots.
6
PlaySight
Country: Israel | Funding: $26M
PlaySight is connecting the next generation of athletes through immersive sports video and analytics technology.
7
Spiideo
Country: Sweden | Funding: $20M
A complete video solution for sports organizations to record, analyze and produce live streams
8
The Owl AI
Country: USA | Funding: $11M
Owl AI is revolutionizing the way people watch, coach, and judge sports. It's technology platform uses artificial intelligence to judge sporting events such as a snowboarding halfpipe contest.
9
Quintar
Country: USA | Funding: $11.2M
Quintar is an enabling content owners to amplify the live game fan experience.
10
ReSpo.Vision
Country: Poland | Funding: $7.8M
ReSpo.Vision revolutionizes football with the help of, cutting-edge AI research and use it to watch & analyze football games
11
SPORTLOGiQ
Country: Canada | Funding: $7.4M
SPORTLOGiQ is an AI-powered sports analytics company. It helps teams win more games and broadcasters engage more viewers.
12
SportAI
Country: Norway | Funding: $6.4M
SportAI is developing a cloud-based SaaS solution for video analytics of athletes' technique and results, powered by AI and computer vision. With this system, players of all levels can obtain valuable data they need to improve their performance. The system can also be integrated via API by companies to improve broadcasts, sports facilities, coaching programs, training apps. SportAI offers detailed match statistics, tactical data and highlight videos. It's camera-independent, enabling AI technology to be integrated with thousands of sports facilities worldwide. Casper Ruud and Magnus Carlsen are among startup's investors.
13
Jabbr
Country: Denmark | Funding: $6M
Jabbr has developed DeepStrike AI, a platform that uses computer vision and machine learning to analyze fights in real time. The system provides live scoring, detailed statistics, and video highlights, effectively acting as a referee, trainer, and production team simultaneously.
14
Track160
Country: Israel | Funding: $5M
Track160 is quantifies performance and tactics metrics in team sports.
15
STRIKECO
Country: Israel | Funding: $2.5M
World's first In-home tennis simulator, combining real gameplay with AI coaching and global connectivity.
16
Blinkfire Analytics
Country: USA | Funding: $2.5M
Blinkfire Analytics uses AI and computer vision to optimize the sponsorship marketplace between creators, and their sponsors.
17
Precision Sports Technology
Country: Ireland | Funding: €1M
Developing software to provide real-time feedback and analysis on exercise technique
18
Improfit
Country: Spain | Funding: €565K
Improfit is a B2B2C platform which evaluates and physical exercises using computer vision and artificial intelligence in real-time.
19
DeepSport
Country: Turkey | Funding: $355K
DeepSport Athletic offers performance measurement and exercise guidance with AI-supported sports technologies.
20
Sports Vision
Country: USA | Funding: $120K
SportsVision uses next-generation analytics to transform sports performance, empowering athletes to achieve their goals.
Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com