Top 60 Sport Tech startups in UK
Jun 04, 2026
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18
1
HITAI is an AI-powered combat sports analytics platform that transforms a single camera feed into real-time performance insights and broadcast-ready fight analytics, without requiring sensors or additional hardware. Using proprietary computer vision and machine learning models, HITAI detects strikes, movement, impact, and fighter activity during both training and live events. The platform serves athletes, coaches, gyms, promoters, and broadcasters through advanced analytics, live overlays, and fan engagement tools designed to modernize combat sports globally at scale.
2
Funding: $489.1M
Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media.
Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media.
3
Funding: $161.1M
Midnite provides a sportsbook platform that offers sports betting and eSports wagering.
Midnite provides a sportsbook platform that offers sports betting and eSports wagering.
4
Hawk-Eye is a British company that develops vision-processing, video replay, and creative graphical technologies for sports.
5
Funding: $54.9M
FNATIC is a global esports performance brand, laser-focused on levelling up every gamer
FNATIC is a global esports performance brand, laser-focused on levelling up every gamer
6
Funding: $40M
Playermaker is a football tech startup that provides coaching enhancement solutions for football academies.
Playermaker is a football tech startup that provides coaching enhancement solutions for football academies.
7
Funding: $38.5M
Classic Football Shirts is the home of classic, rare, retro and vintage football shirts from around the world, new & used.
Classic Football Shirts is the home of classic, rare, retro and vintage football shirts from around the world, new & used.
8
Funding: $36.6M
Laka is a peer-to-peer bicycle insurance platform that covers bicycles and equipment.
Laka is a peer-to-peer bicycle insurance platform that covers bicycles and equipment.
9
Funding: $35M
Baller League is a 6-a-side football league blending traditional football with the street football culture.
Baller League is a 6-a-side football league blending traditional football with the street football culture.
10
Funding: $34M
Poolhouse is a billiards table booking service offering impeccable service, dynamic gameplay, and a carefully curated food and drink menu. It's suitable for both spontaneous games, planned group evenings and corporate events for up to 650 guests. Prices vary depending on time of the day, group size and game duration; for example, during off-peak hours, sessions start from £15 per person for an hour.
Poolhouse is a billiards table booking service offering impeccable service, dynamic gameplay, and a carefully curated food and drink menu. It's suitable for both spontaneous games, planned group evenings and corporate events for up to 650 guests. Prices vary depending on time of the day, group size and game duration; for example, during off-peak hours, sessions start from £15 per person for an hour.
11
Funding: $27.8M
FitXR is an immersive AR & VR fitness platform on a mission to create a movement for movement.
FitXR is an immersive AR & VR fitness platform on a mission to create a movement for movement.
12
Funding: $15.2M
OnePlan is a collaborative, real-time platform that provides the full suite of sports event planning, design and management tools.
OnePlan is a collaborative, real-time platform that provides the full suite of sports event planning, design and management tools.
13
Funding: $12.8M
Quell delivers a virtual fitness world that offers a unique experience of intense workout while gaming to achieve fitness goals.
Quell delivers a virtual fitness world that offers a unique experience of intense workout while gaming to achieve fitness goals.
15
Funding: $9.8M
Carv is developing a wearable skiing device that acts as a digital coach. You attach a Carv clip to the strap of each boot. The device transmits data to your phone via Bluetooth while you ski. The app uses AI to analyze your performance, tracking each run and prompting you how to improve your skills. Real-time audio prompts help you quickly correct mistakes and perform better on your next run.
Carv is developing a wearable skiing device that acts as a digital coach. You attach a Carv clip to the strap of each boot. The device transmits data to your phone via Bluetooth while you ski. The app uses AI to analyze your performance, tracking each run and prompting you how to improve your skills. Real-time audio prompts help you quickly correct mistakes and perform better on your next run.
18
Funding: $7.4M
BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion.
BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion.
20
Funding: £5.1M
Condense transforms stream real-world 3D events live into any video game built on Unity or Unreal.
Condense transforms stream real-world 3D events live into any video game built on Unity or Unreal.
