New and recently funded Sports Startups
1
Country: USA | Funding: $45.1M
Diamond Kinetics created DK Bat Sensor, which tracks baseball player swing data. It attaches to any bat, captures swing data in real time and instantly sends it to a smartphone. The startup also offers a smart bat with a built-in sensor. The app evaluates technique, makes recommendations and provides players, parents, coaches, and scouts with benchmarks and thresholds for all key metrics needed for player evaluation and development. It also allows to conduct lessons, games and assignments. The app features exclusive MLB content and events. You can use it to broadcast your games and share videos of your game highlights. DK is used by MLB, USA Baseball, USA Softball, Perfect Game, Alliance Fastpitch, PONY and many others.
Diamond Kinetics created DK Bat Sensor, which tracks baseball player swing data. It attaches to any bat, captures swing data in real time and instantly sends it to a smartphone. The startup also offers a smart bat with a built-in sensor. The app evaluates technique, makes recommendations and provides players, parents, coaches, and scouts with benchmarks and thresholds for all key metrics needed for player evaluation and development. It also allows to conduct lessons, games and assignments. The app features exclusive MLB content and events. You can use it to broadcast your games and share videos of your game highlights. DK is used by MLB, USA Baseball, USA Softball, Perfect Game, Alliance Fastpitch, PONY and many others.
2
Country: Australia | Funding: A$180K
SurfLab is a personalized surfing AI-powered coaching platform. After registration, users take a test to determine their current level and receive personalized skill development programs based on AI-powered movement analysis. The recommendation system works with a library of over 1,000 educational materials created by professional surfers. The startup has its own training centers where clients develop strength, coordination and new skills. The it organizes retreats where clients can combine all their skills in waves ideal for their level and connect with the community.
SurfLab is a personalized surfing AI-powered coaching platform. After registration, users take a test to determine their current level and receive personalized skill development programs based on AI-powered movement analysis. The recommendation system works with a library of over 1,000 educational materials created by professional surfers. The startup has its own training centers where clients develop strength, coordination and new skills. The it organizes retreats where clients can combine all their skills in waves ideal for their level and connect with the community.
3
Country: Ireland | Funding: $12.2M
Orreco develops AI analytics system for athletes and teams that analyzes athletes' biomarkers and suggests optimal training and performance regimens to reduce the risk of injury and achieve optimal season (and career) results. The system inputs include blood test results, athletic performance data, health state, sleep data (recorded by wearable devices), stress, muscle pain, fatigue, GPS data from games and training sessions, travel, game statistics, matches and much more. Based on this information, AI-app generates personalized recommendations for each player to improve performance and prolong their career. For team managers, general recommendations are generated based on the players' average condition and season goals. The startup is also developing the Fitrwoman app, which helps female athletes train and compete according to their menstrual cycle and hormone levels.
Orreco develops AI analytics system for athletes and teams that analyzes athletes' biomarkers and suggests optimal training and performance regimens to reduce the risk of injury and achieve optimal season (and career) results. The system inputs include blood test results, athletic performance data, health state, sleep data (recorded by wearable devices), stress, muscle pain, fatigue, GPS data from games and training sessions, travel, game statistics, matches and much more. Based on this information, AI-app generates personalized recommendations for each player to improve performance and prolong their career. For team managers, general recommendations are generated based on the players' average condition and season goals. The startup is also developing the Fitrwoman app, which helps female athletes train and compete according to their menstrual cycle and hormone levels.
4
Country: USA | Funding: $10M
Zing is a fitness app that uses artificial intelligence to create a personalized workout routine or fitness lifestyle plan. First, you import data from Apple Health, scan your body shape and take a fitness test to receive a fully personalized fitness program. Zing Coach then suggests realistic and medically safe exercises for muscle building or weight loss (the exercises are displayed as generated videos). The app uses computer vision technology to track your movements and adjusts them. It automatically adjusts workout time based on your estimated fatigue and overall activity level. Also Zing Coach calculates your calorie needs and the ideal amount of fat, protein and carbohydrates per day. The startup has a partnership with PSG football club.
Zing is a fitness app that uses artificial intelligence to create a personalized workout routine or fitness lifestyle plan. First, you import data from Apple Health, scan your body shape and take a fitness test to receive a fully personalized fitness program. Zing Coach then suggests realistic and medically safe exercises for muscle building or weight loss (the exercises are displayed as generated videos). The app uses computer vision technology to track your movements and adjusts them. It automatically adjusts workout time based on your estimated fatigue and overall activity level. Also Zing Coach calculates your calorie needs and the ideal amount of fat, protein and carbohydrates per day. The startup has a partnership with PSG football club.
5
Country: USA | Funding: $15.7M
Outlier is a sports betting platform where sports fans can view, analyze and place better bets at major sportsbooks. The subscription costs between $20 and $80 per month, and provides users with statistics and research on professional baseball, football and basketball, as well as some college sports. Outlier acts as a "betting coach" designed to highlight potentially profitable bets using charts, maps and other user-friendly visual aids. The goal is to simplify betting research, which can require browsing and studing statistics across dozens of websites and looking for favorable odds at sportsbooks.
Outlier is a sports betting platform where sports fans can view, analyze and place better bets at major sportsbooks. The subscription costs between $20 and $80 per month, and provides users with statistics and research on professional baseball, football and basketball, as well as some college sports. Outlier acts as a "betting coach" designed to highlight potentially profitable bets using charts, maps and other user-friendly visual aids. The goal is to simplify betting research, which can require browsing and studing statistics across dozens of websites and looking for favorable odds at sportsbooks.
6
Country: USA | Funding: $5.5M
CranioSense is developing a non-invasive intracranial pressure monitoring system. It's used to diagnose neurological diseases and monitor patients with traumatic brain injury (which is important in sports medicine). The system consists of a forehead patch that attaches two near-infrared optical sensors to the scalp and a portable device (the size of a tablet) for transmitting and processing the information. Special algorithm allows intracranial pressure to be determined in seconds without drilling a hole in the skull or inserting a sensor into the brain.
CranioSense is developing a non-invasive intracranial pressure monitoring system. It's used to diagnose neurological diseases and monitor patients with traumatic brain injury (which is important in sports medicine). The system consists of a forehead patch that attaches two near-infrared optical sensors to the scalp and a portable device (the size of a tablet) for transmitting and processing the information. Special algorithm allows intracranial pressure to be determined in seconds without drilling a hole in the skull or inserting a sensor into the brain.
7
Country: Morocco
REBORN is developing big-data and AI-powered analytics system designed to help athletes and trainers better manage physical fitness, tactical behavior and technical performance. It works in conjunction with Polar Verity Sense, which utilizes sensors installed on players. The system visualizes performance metrics, giving players a deep understanding of their physical condition and on-pitch performance, essential for identifying strengths and areas for improvement. It provides coaches with tools and analytics to maximize player potential, refine strategies and improve team performance. The system is currently being used in academies and training centers in Morocco.
REBORN is developing big-data and AI-powered analytics system designed to help athletes and trainers better manage physical fitness, tactical behavior and technical performance. It works in conjunction with Polar Verity Sense, which utilizes sensors installed on players. The system visualizes performance metrics, giving players a deep understanding of their physical condition and on-pitch performance, essential for identifying strengths and areas for improvement. It provides coaches with tools and analytics to maximize player potential, refine strategies and improve team performance. The system is currently being used in academies and training centers in Morocco.
8
Country: USA | Funding: $375K
Saturn Sports is developing sensors for American football helmets that detect helmet fit, which changes with each hit (and can lead to helmet separation and player injury). The system also sends haptic signals to the athlete to prompt them to tighten their straps when looseness thresholds are exceeded, rather than waiting for inspection on the sideline. The system provides a centralized team dashboard with user-defined filters (offense, defense, special teams), visualization of fit data throughout the season and provides coaches with data to identify risk patterns and document proper equipment use in the event of an injury.
Saturn Sports is developing sensors for American football helmets that detect helmet fit, which changes with each hit (and can lead to helmet separation and player injury). The system also sends haptic signals to the athlete to prompt them to tighten their straps when looseness thresholds are exceeded, rather than waiting for inspection on the sideline. The system provides a centralized team dashboard with user-defined filters (offense, defense, special teams), visualization of fit data throughout the season and provides coaches with data to identify risk patterns and document proper equipment use in the event of an injury.
9
Country: USA | Funding: $15K
OneCourt creates a device that allows visually impaired viewers to follow sports broadcasts. The laptop-sized OneCourt device is a miniature model of a sports field and uses generative sound and haptic feedback to translate gameplay into trackable vibrations, allowing fans to follow the action with their fingertips. Vibrations convey key events and the spatial position of the ball. Specific aspects of the game are conveyed through various vibration patterns (OneCourt's language). Users hear the audio feed of the match, synchronized with the device's responses, with virtually no lag. The device supports basketball, baseball, American football and soccer.
OneCourt creates a device that allows visually impaired viewers to follow sports broadcasts. The laptop-sized OneCourt device is a miniature model of a sports field and uses generative sound and haptic feedback to translate gameplay into trackable vibrations, allowing fans to follow the action with their fingertips. Vibrations convey key events and the spatial position of the ball. Specific aspects of the game are conveyed through various vibration patterns (OneCourt's language). Users hear the audio feed of the match, synchronized with the device's responses, with virtually no lag. The device supports basketball, baseball, American football and soccer.
10
Country: Canada | Funding: $3.6M
Peripheral Labs is incorporating spatial intelligence into live sports broadcasts. Its technology generates volumetric video that allows users to view the game from multiple angles, creating an immersive experience. The system reduces the number of cameras from over 100 to just 32 standard ones, helping to reduce costs and operational expenses. It can allow broadcasters and fans to explore new ways to control their viewing experience using photorealistic 3D reconstruction technology. For example, if fans want to track only the player with the ball, they can do so. They can also freeze the action to see different angles of a foul or critical moment. The system also measures player biomechanics and generates statistics for teams and leagues using a proprietary set of sensors, similar to those in self-driving cars that capture the scene with depth.
Peripheral Labs is incorporating spatial intelligence into live sports broadcasts. Its technology generates volumetric video that allows users to view the game from multiple angles, creating an immersive experience. The system reduces the number of cameras from over 100 to just 32 standard ones, helping to reduce costs and operational expenses. It can allow broadcasters and fans to explore new ways to control their viewing experience using photorealistic 3D reconstruction technology. For example, if fans want to track only the player with the ball, they can do so. They can also freeze the action to see different angles of a foul or critical moment. The system also measures player biomechanics and generates statistics for teams and leagues using a proprietary set of sensors, similar to those in self-driving cars that capture the scene with depth.
