Top 11 Sport Gadget startups

Sep 06, 2025 | By Paul Schäfer

These startups are developing sport gadgets, such as smart fitness trackers, AI-powered performance analyzers, wearable hydration monitors, etc.
1
Whoop
Country: USA | Funding: $404.8M
WHOOP is a sports tech company that makes wearable fitness trackers to monitor calories burned, sleep, strain, recovery, and stress 24/7. The company also provides personalized coaching to enhance sports and fitness performance.
2
Fiture
Country: China | Funding: $392.3M
Fiture is a smart household fitness equipment brand.
3
LifeBeam
Country: Israel | Funding: $149.7M
LifeBeam creates headphones VI that come with incredible sound and real time fitness coaching.
4
Withings
Country: France | Funding: $115.6M
Withings is a developer of digital health and wellness smart devices.
5
Vitruve
Country: Spain | Funding: €1M
Vitruve makes Velocity Based Training simple and effective with a reliable, affordable and easy to use technology.
6
Tepy
Country: Italy | Funding: €220K
Tepy is a digital platform that offers virtual physio-assistant and tailored healing programs to help individuals attain complete recovery.
7
MyoMaster
Country: UK | Funding: £100K
MyoMaster is an innovative sports tech company that offers the tools and knowledge that an athlete needs to recover efficiently.
8
Victorise
Country: USA
Victorise deliver the data you needs in an engaging experience when performance matters.
9
EatMyRide
Country: Netherlands
EatMyRide is a platform that creates a perfect food plan for sport-cycling activities.
10
Zygo
Country: USA
Zygo develops swimming wearable headset that allows to stream straight from your phone to your ears music, podcasts and audiobooks
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Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com