Top 25 Sports VR/AR startups

Aug 22, 2025 | By Paul Schäfer

These startups leverage virtual reality (VR) and augmented reality (AR) technologies to enhance athletes training, improve fan engagement and provide unique viewing experiences.
1
Country: USA | Funding: $48.8M
WIN Reality is a sports technology company preparing athletes for competition through game-speed virtual and augmented reality applications.
2
Country: USA | Funding: $42.9M
Liteboxer is a provider of a digital fitness platform used to provide an engaging full-body boxing workout.
3
Country: UK | Funding: $27.8M
FitXR is an immersive AR & VR fitness platform on a mission to create a movement for movement.
4
Country: USA | Funding: $25.2M
StatusPro is a sports technology company that combines data with virtual reality to provide a suite of training and gaming products.
5
Country: USA | Funding: $18.5M
ForeVR is a gaming company dedicated to bringing VR to the masses.
6
Country: USA | Funding: $11.2M
Quintar is an enabling content owners to amplify the live game fan experience.
7
Country: Poland | Funding: $7.8M
ReSpo.Vision revolutionizes football with the help of, cutting-edge AI research and use it to watch & analyze football games
8
Country: UK | Funding: $5.7M
SportsIcon lets users connect with sportspeople through NFT’s and masterclasses.
9
Country: Czech Republic | Funding: $5.5M
Sense Arena provides Virtual Reality based athletic training with over 10,000 registered users in 42 countries, including 5 NHL teams.
10
Country: India | Funding: ₹280M
Stupa Sports Analytics offers data analytics services.
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com