Top 32 Sports Sensor startups

Oct 01, 2025 | By Paul Schäfer

These startups develop sports equipment sensors, such as racket sensors that analyze swing mechanics, ball sensors that track spin and speed and wearable motion trackers to optimize player performance.
1
Country: India | Funding: $60.1M
Ultrahuman manufactures personal health and smart wearables for fitness and sports tracking. Their flagship product, the Ultrahuman M1, is a glucose monitoring device that tracks glucose levels in real-time using Abbott's Freestyle Libre CGM Sensor. The startup also makes compact smart rings that monitor sleep, movement, and recovery.
2
Country: USA | Funding: $50M
Five Iron Golf has quickly re-shaped Manhattan’s golf culture, growing from our original Midtown location to a re-imagined, high-tech,
3
Country: USA | Funding: $33.8M
ShotTracker makes sensor-based technology that automatically captures basketball statistics in real-time during practices and games.
4
Country: USA | Funding: $13.5M
Supersapiens is a sports technology company focused on energy management systems.
5
Country: USA | Funding: $10.4M
STRIVE is the data platform proven to optimize muscle performance for elite athletes and teams.
6
Country: UK | Funding: $9.8M
Carv is the first wearable dedicated to skiing that speaks to you as you ski, serving as a digital ski coach.
7
Country: Sweden | Funding: $8.9M
DeWiz Golf is a training aid that offers wearable tech solutions.
8
Country: Canada | Funding: $8.4M
Hexoskin develops smart clothing with the ability to deliver predictive health analytics for health, fitness, and wellness.
9
Country: Belgium | Funding: €6.3M
Myocene is a Liège-based sports technology company which creates unique and innovative devices for measuring muscle fatigue and performance.
10
Country: USA | Funding: $5.3M
Nextiles builds a fitness system that helps people exercise better, more safely, and more efficiently.
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com