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Top 17 Sports Equipment startups
Sep 06, 2025 | By Paul Schäfer | 10 |
These companies focus on developing high-performance new sports equipment that enhances athletes' capabilities, durability and safety.
1
Country: USA | Funding: $580M
Tonal uses intelligent technology, expert coaching, and personalized guidance to help any Tonal member be his or her strongest.
Tonal uses intelligent technology, expert coaching, and personalized guidance to help any Tonal member be his or her strongest.
2
Country: USA | Funding: $52.5M
OxeFit provides a strength training system that uses AI-powered technology that integrates robotics, movement, and performance tracking.
OxeFit provides a strength training system that uses AI-powered technology that integrates robotics, movement, and performance tracking.
3
Country: USA | Funding: $20.8M
Proteus Motion develops a physical rehabilitation technology to optimize movement using 3D resistance training and analytics.
Proteus Motion develops a physical rehabilitation technology to optimize movement using 3D resistance training and analytics.
4
Country: Portugal | Funding: $10.9M
BHOUT develops a gamified boxing bag integrated with AI and sensors on the bag, coupled with computer vision technology.
BHOUT develops a gamified boxing bag integrated with AI and sensors on the bag, coupled with computer vision technology.
5
Country: Switzerland | Funding: CHF5M
Equip Sport offers self-service lockers for premium sports rental.
Equip Sport offers self-service lockers for premium sports rental.
6
Country: Israel | Funding: $2.5M
World's first In-home tennis simulator, combining real gameplay with AI coaching and global connectivity.
World's first In-home tennis simulator, combining real gameplay with AI coaching and global connectivity.
7
Country: Finland | Funding: €2M
Zenniz is an ITF approved game tracking solution that provides real-time information.
Zenniz is an ITF approved game tracking solution that provides real-time information.
8
Country: USA | Funding: $1.2M
GRIND built an ecosystem of interactive sports equipment - starting with the first portable basketball shooting machine.
GRIND built an ecosystem of interactive sports equipment - starting with the first portable basketball shooting machine.
9
Country: Austria | Funding: €450K
Trackbar digitalizes gym equipment and connects coaches directly with members.
Trackbar digitalizes gym equipment and connects coaches directly with members.
10
Country: Australia | Funding: A$380K
Disrupt is creating the words first fully customizable sport gear platform.
Disrupt is creating the words first fully customizable sport gear platform.
