Top 21 Running Tech Startups

Updated: Nov 15, 2025
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These startups develop running sportswear, gadgets, apps and wearable devices that monitor metrics like heart rate, pace, distance and even biomechanics in real-time.
1
Kotcha
Country: France | Funding: €3.5M
Kotcha uses AI to recreate the athlete–coach relationship, delivering adaptive, personalized training guidance at scale.
2
Strava
Country: USA | Funding: $151.9M
Strava is an online network that connects the global community of athletes.
3
On
Country: Switzerland
On is a sports brand developing sporting goods fixed in technology, design, and impact.
4
Spartan Race
Country: USA | Funding: $17.4M
Spartan Race is an operator of an obstacle race and endurance brand intended to offer sports challenges and courses.
5
Satisfy
Country: France | Funding: $14.1M
Satisfy is a webshop that sells a wide collection of jackets, tops, socks, hoodies, pants, shoes, hats, t-shirts, gloves, and accessories.
6
Bandit
Country: USA | Funding: $14.2M
Bandit Running is an apparel retail company that offers sports and athleisure apparel for men and women.
7
FitnessKeeper
Country: USA | Funding: $11.5M
FitnessKeeper offers Runkeeper, a mobile platform that employs location technology to allow users to track their workout performance.
8
Runna
Country: UK | Funding: £7.9M
Runna helps people to train better and love running.
9
Ochy
Country: France | Funding: $2.5M
We use video and AI to help athletes of all levels to maximize their potential by bringing lab quality biomechanic analysis in their pocket.
10
TRAIT
Country: Germany | Funding: €1M
Trait is running training, adapted to all your individual needs, characteristics, strengths and weaknesses. For everyone who wants to train differently. We call it "Train Uncommon"
11
Stryd
Country: USA | Funding: $730K
Stryd is a running tool to help run injury-free, train effectively, and race.
12
Vekta
Country: France
Training and Coaching platform designed for endurance sports.
13
Front Pack
Country: USA
Join a highly motivated social network of endurance athletes pursuing connection, motivation, growth, and accountability.
14
OnTracx
Country: Belgium
OnTracx is a Sports- and HealthTech company that works towards injury-free running, while enjoying it. Our solution offers the possibility to track load outside the traditional lab-settings, based on sensor technology.
15
Coospo
Country: China
Coospo develops heart rate monitor for cycling, GPS bike computer and mobile app for cycling.
16
Vitesse Running
Country: Bulgaria
Vitesse Running is a running app that monitors your health and offers virtual coach services.
17
Run2gather
Country: China
Run2gather allows you to perform running, walking, mountain running and cycling activities/races anytime and anywhere.
18
RUN4SPEED
Country: Germany
Start a Training Plan. Jumpstart your running training today. With a professional training plan you are more likely to achieve your goal and less likely to get injured.
19
Tech4Race
Country: France
Tech4Race is a turnkey solution for real-time monitoring of outdoor sports events.
20
Grand Slam Track
Country: USA
Grand Slam Track is the premier global professional track league.
Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com