Top 10 Sports Advertising and Marketing startups

Aug 27, 2025 | By Paul Schäfer

These startups are developing new platforms that help to find sponsors, streamline ticket sales and expand brand visibility.
1
Country: USA | Funding: $4.9M
AthleteAgent.com is a digital platform that allows businesses to connect with their favorite athletes and teams for endorsement deals.
2
ScorePlay
Country: USA | Funding: $19.6M
ScorePlay is an AI-powered digital, media & production asset manager for sports-specific workflows.
3
GameOn
Country: Canada | Funding: $6.3M
GameOn creates games that utilize NFTs, predictive gaming, and fantasy elements, all crafted to optimize fan involvement.
4
Slate
Country: USA | Funding: $5.5M
Slate is the first teams-focused brand management and content creation platform.
5
Nocap Sports
Country: USA | Funding: $2.5M
Premier name, image and likeness (NIL) platform helping brands execute athlete marketing campaigns at scale
6
Live Graphic Systems
Country: Australia | Funding: A$2.5M
Live Graphic Systems is provides tv-grade live-graphic solution that requires NO hardware, designers, developers.
7
Luscid
Country: UK | Funding: $1.2M
Luscid is driven by a desire to deliver new levels of insight, accountability and efficiency for the sports.
8
Ekkobar
Country: USA | Funding: $950K
Ekkobar empowers sports brands with actionable insights for unparalleled clarity in decision-making.
9
PandoPartner
Country: Canada | Funding: $120K
PandoPartner is a self-service digital platform that provides organizations in sport, entertainment.
10
Cup Carrier Media
Country: Canada | Funding: $120K
Cup Carrier Media offers useful advertising to increase interaction.
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Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com