Top 12 EquestrianTech Startups

Updated: Nov 18, 2025
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Horse sports tech startups are developing smart saddles, equine health monitoring systems, automated jump analysis tools, virtual training platforms, GPS-based ride trackers, etc.
1
PlayUp
Country: Australia | Funding: A$100.5M
PlayUp is a next generation online betting entertainment and technology group.
2
Zed Run
Country: Australia | Funding: $20M
Zed Run is a digital horse racing game.
3
Experiential Squared
Country: USA | Funding: $7.1M
My Racehorse is an online platform that allows users to legally buy racehorses.
4
Equilab
Country: Sweden | Funding: SEK14M
Equilab aims to monitor horses’ movements during rides and help riders train their horses effectively.
5
Ridesum
Country: Sweden | Funding: $1.1M
Ridesum builds a coach and expert bank to allow riders to easily find you as a coach and expert and get your help.
6
Ridely
Country: Sweden | Funding: $1M
Ridely gives riders the opportunity to develop their riding and share their passion.
7
HorseDay
Country: Iceland | Funding: $700K
HorseDay is a training programme created especially for horse owners, trainers, and lovers.
8
HorseAnalytics
Country: Germany | Funding: €625K
HorseAnalytics empowers horse enthusiasts to monitor and improve health and training of horses by applying reliable technologies.
9
BRIDL
Country: UK
BRIDL simplifies the process of trading elite competitive horses, offering a straightforward, secure & transparent sales experience, while setting new industry benchmarks with its top-tier valorisation and investment programs.
10
Ophena
Country: Sweden
Ophena is an online seller of safety stirrups, saddle pads, and magnetic insoles.
11
Coho
Country: France
Coho brings the concept of a connected stable to life by combining a reasonable cost and simple, minimally intrusive installation.
12
Equi for All
Country: Spain
Equi for All is a digital platform that helps riders and trainers connect.
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Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com