Top 59 Fitness Tech Startups

Sep 28, 2025 | By Paul Schäfer

These startups are leveraging advancements in AI, sports equipment, wearable devices and data analytics to offer personalized workout plans, real-time performance tracking and virtual training sessions.
1
Country: USA | Funding: $2.2B
Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.
2
Country: India | Funding: $674.6M
CureFit will be an innovative combination of fitness engagement, coaching and delivery through a combination of online and offline channels.
3
Country: USA | Funding: $605M
Wellhub is a fitness discovery platform connecting the world's network of fitness facilities to companies and its employees.
4
Country: USA | Funding: $580M
Tonal uses intelligent technology, expert coaching, and personalized guidance to help any Tonal member be his or her strongest.
5
Country: USA | Funding: $367.2M
Hydrow is a provider of a connected indoor rowing machine.
6
Country: India | Funding: $349M
HealthKart offers fitness products, services and community to help consumers achieve their fitness goals.
7
Country: USA | Funding: $298.8M
Tempo is a home fitness platform that provides training guidance and combines fitness equipment with 3D sensors and artificial intelligence.
8
Country: USA | Funding: $151.9M
Strava is an online network that connects the global community of athletes.
9
Country: Israel | Funding: $149.7M
LifeBeam creates headphones VI that come with incredible sound and real time fitness coaching.
10
Country: USA | Funding: $135.1M
Big Health operates a digital healthcare portal used to offer behavioral programs for mental health issues.
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com