Top 10 Sports Advertising and Marketing startups

Updated: Jun 19, 2026
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These startups are developing new platforms that help to find sponsors, streamline ticket sales and expand brand visibility.
1
ScorePlay
Country: USA | Funding: $19.6M
ScorePlay develops an AI-based digital, media, and production asset management system for sports organizations and brands. It enables automated media content tagging, transcription, facial and object recognition, and distribution via the web, social media, mobile apps, and live streams. The company offers customized enterprise solutions, automating the most critical digital workflows for sports organizations, including short videos and photos. The platform is equally suited for team sports such as football, basketball, and hockey, as well as individual sports such as tennis, golf, and track and field.
2
GameOn
Country: Canada | Funding: $6.3M
GameOn creates games that utilize NFTs, predictive gaming, and fantasy elements, all crafted to optimize fan involvement.
3
Slate
Country: USA | Funding: $5.5M
Slate is the first teams-focused brand management and content creation platform.
4
AthleteAgent.com
Country: USA | Funding: $4.9M
AthleteAgent.com is a digital platform that allows businesses to connect with their favorite athletes and teams for endorsement deals.
5
Nocap Sports
Country: USA | Funding: $2.5M
Premier name, image and likeness (NIL) platform helping brands execute athlete marketing campaigns at scale
6
Live Graphic Systems
Country: Australia | Funding: A$2.5M
Live Graphic Systems is provides tv-grade live-graphic solution that requires NO hardware, designers, developers.
7
Luscid
Country: UK | Funding: $1.2M
Luscid is driven by a desire to deliver new levels of insight, accountability and efficiency for the sports.
8
Ekkobar
Country: USA | Funding: $950K
Ekkobar empowers sports brands with actionable insights for unparalleled clarity in decision-making.
9
PandoPartner
Country: Canada | Funding: $120K
PandoPartner is a self-service digital platform that provides organizations in sport, entertainment.
10
Cup Carrier Media
Country: Canada | Funding: $120K
Cup Carrier Media offers useful advertising to increase interaction.
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Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com