Top 23 Sports Coaching startups

Updated: Apr 01, 2026
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These startups leverage online platforms, video analysis, wearable sensors and virtual reality to help coaches train and athletes - progress.
1
Whoop
Country: USA | Funding: $979.8M
WHOOP is a sports tech company that makes wearable fitness trackers to monitor calories burned, sleep, strain, recovery, and stress 24/7. The company also provides personalized coaching to enhance sports and fitness performance.
2
Freeletics
Country: Germany | Funding: $70M
Freeletics promotes and increases physical fitness, strives for improved mental strength, willpower, and confidence - all vital components for shaping one's lifestyle according to individual desires and goals.
3
HomeCourt
Country: USA | Funding: $42M
HomeCourt is an interactive basketball app that acts as a personal skills trainer for basketball players.
4
Supreme Golf
Country: USA | Funding: $24.5M
Supreme Golf is a technology firm developing golf course marketplace
5
GolfForever
Country: USA | Funding: $10M
GolfForever is a training platform for golf lovers.
6
Harbiz
Country: Spain | Funding: €8.4M
All-in-one productivity software for fitness professionals designed to digitize and professionalize their business.
7
Sportsicon
Country: UK | Funding: $5.7M
SportsIcon lets users connect with sportspeople through NFT’s and masterclasses.
8
Shot Quality
Country: USA | Funding: $3.2M
ShotQuality is to dispel the luck of the game and deliver the expected results based on the accuracy of each shot’s quality.
9
CoachIQ
Country: USA | Funding: $1.3M
CoachIQ is a company that converts your coaching into a digital asset.
10
SPORT XYZ
Country: Italy | Funding: $800K
Operator of an online educational platform designed for athletes to learn from professional coaches. The company's platform features video courses created by retired and active sports champions, and access a wider range of instructors and instruction formats at their convenience, enabling athletes to explore different technical and mental approaches to sport.
11
Train Effective Soccer
Country: UK | Funding: £400K
Train Effective Soccer is an app that turns you into a Pro-Level Soccer Player
12
WhichWeight
Country: USA | Funding: $350K
With WhichWeight, strength training transcends the elite; it's for everyone. WhichWeight adapts Olympian-trusted training methods to fit your unique needs.
13
BodyPro
Country: USA | Funding: $220K
BodyPro, AI-athletic performance platform that helps sports clubs maximize team performance & scale the athlete-to-personal coach experience
14
FYTT
Country: USA
FYTT is a sports performance management platform that enables coaches to design and deliver holistic
15
Mind Sports Club
Country: Germany
Mental Sports Club develops a sport mental performance platform
16
SportsShare
Country: Canada
Connect with world-class educators and access a wealth of knowledge tailored to help aspiring athletes, volunteer coaches, and dedicated parents elevate their game.
17
Coachwhisperer
Country: Germany
Coachwhisperer offers smart intercom and monitoring system for coaches and athletes.
18
Aced Sport
Country: Italy
Aced sports is a digital platform entirely dedicated to professional sports collaborations
19
Treinus
Country: Brazil
Treinus is a management system for sports advisories in Brazil.
20
Golf Live
Country: USA
We help golfers, instructors, and golf communities grow by providing unique virtual coaching experiences.
Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com