Top 26 Sports Wearable Startups

Updated: Nov 18, 2025
|
These startups create sports wearable trackers that enable athletes monitor various parameters such as heart rate, movement, sleep quality and help in improving individual performance.
1
Beyond Pulse
Country: USA | Funding: $3.3M
Beyond Pulse develops Smart Belt and BP fitness activity tracker that collect player and team data to report key development metrics. Simplified training and game day insights empower coaches to make better decisions with their data.
2
Whoop
Country: USA | Funding: $404.8M
WHOOP is a sports tech company that makes wearable fitness trackers to monitor calories burned, sleep, strain, recovery, and stress 24/7. The company also provides personalized coaching to enhance sports and fitness performance.
3
Ultrahuman
Country: India | Funding: $60.1M
Ultrahuman manufactures personal health and smart wearables for fitness and sports tracking. Their flagship product, the Ultrahuman M1, is a glucose monitoring device that tracks glucose levels in real-time using Abbott's Freestyle Libre CGM Sensor. The startup also makes compact smart rings that monitor sleep, movement, and recovery.
4
Playermaker
Country: UK | Funding: $40M
Playermaker is a football tech startup that provides coaching enhancement solutions for football academies.
5
Pison
Country: USA | Funding: $14.6M
Pison is a human performance company optimizing cognitive and physiological capability through gesture control.
6
deWiz Golf
Country: Sweden | Funding: $8.9M
DeWiz Golf is a training aid that offers wearable tech solutions.
7
Output Sports
Country: Ireland | Funding: $8.8M
Output Sports' all-in-one tool streamlines the testing and tracking of athletes by offering laboratory-grade data collection anytime, anywhere via a wearable sensor.
8
HELIOS Hockey
Country: USA | Funding: $3.9M
HELIOS develops a performance platform designed to accelerate athlete improvement with data analytics.
9
Movetru
Country: UK | Funding: $1.7M
Movetru a wearable device that aims to reduce injury and enhance rehabilitation.
10
Phlex
Country: USA | Funding: $1.2M
Sports technology company focused on revolutionizing the swimming world
11
Stryd
Country: USA | Funding: $730K
Stryd is a running tool to help run injury-free, train effectively, and race.
12
Oliver Sports
Country: Spain | Funding: $467.7K
OLIVER SPORTS is the leading provider of performance tech for athletes of all levels. Our AI-powered solutions help athletes to improve performance, prevent injuries and connect with other athletes.
13
Orb Innovations
Country: UK | Funding: £250K
ORB Innovations is a deep tech startup that creates Smart Mouthguard, a next-gen smart wearable engineered for contact and combat sport athletes.
14
ReTiSense
Country: USA | Funding: $30K
ReTiSense was founded on the principles of building technology and solutions with the sole intention of providing actionable guidance
15
WATZ
Country: USA | Funding: $10K
Fusing knowledge in sports science, bioinformatics and machine learning to model the dynamics of biological adaptation. We are evolving our ability to predict optimal health and performance outcomes.
16
STATSports
Country: UK
STATSports is a provider of GPS player tracking and analysis solutions for some of the biggest sports franchises.
17
Coospo
Country: China
Coospo develops heart rate monitor for cycling, GPS bike computer and mobile app for cycling.
18
Ginga Tracker
Country: Italia
Ginga is a blend of joy for the game of soccer with advanced technology and passion.
19
Zygo
Country: USA
Zygo develops swimming wearable headset that allows to stream straight from your phone to your ears music, podcasts and audiobooks
20
Corner
Country: UK
Corner uses the world’s leading technology to give you 24/7 personal boxing coaching and track your speed, power, total punches, intensity, and your top combinations in real time.
Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com