Top 19 Sportswear startups

Updated: Nov 01, 2025
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Sportswear startups are redefining athletic apparel by blending style, comfort and advanced functionality.
1
VICIS
Country: USA | Funding: $72.5M
VICIS sports equipment company that designs football helmet technology that reduces the forces likely to cause a concussion.
2
Agilitas
Country: India | Funding: ₹5.3B
Agilitas Sports is a s a sportswear company that provides tailored solutions for athletes, sports organizations, and brands.
3
On
Country: Switzerland
On is a sports brand developing sporting goods fixed in technology, design, and impact.
4
Classic Football Shirts
Country: UK | Funding: $38.5M
Classic Football Shirts is the home of classic, rare, retro and vintage football shirts from around the world, new & used.
5
Satisfy
Country: France | Funding: $14.1M
Satisfy is a webshop that sells a wide collection of jackets, tops, socks, hoodies, pants, shoes, hats, t-shirts, gloves, and accessories.
6
Bandit
Country: USA | Funding: $14.2M
Bandit Running is an apparel retail company that offers sports and athleisure apparel for men and women.
7
Avoli
Country: USA | Funding: $2.6M
Avoli designs volleyball footwear, gear, and equipment exclusively for women and girl athletes.
8
Hippos Exoskeleton
Country: USA | Funding: $642K
Hippos Exoskeleton created an auto-inflating knee brace to avoid tears in the ACL and other injuries.
9
BRCE
Country: USA | Funding: $300K
BRCĒ manufactures micro-interlocking shoelaces that stay tied, resist wear, and enhance stability for runners and all sports.
10
Ida Sports
Country: Canada | Funding: A$40K
Ida Sports is a female-led footwear company designing for female athletes and putting women at the heart of the process.
11
Comfiknit
Country: China
Comfiknit develops sweat-management smart fabrics and wellness apparel using multi-layer Triknit technology and eczema-friendly clothing. Its sweat-wicking and cooling smart fabric technology disrupts the concept of traditional "quick-drying" sportswear
12
Ahura Sports
Country: India
Ahura Sports manufactures custom golf and cricket shoes.
13
Soccer Performancesack
Country: Germany
Perfect protection against wind, rain, snow and cold for soccer player's legs.
14
SensuSport
Country: Germany
At SensuSport we developed and patented a technology for mental learning in sports and professional applications. Our training device takes motor learning to the next level, in Golf and the biggest sports of today, further expanding into the professional and medical fields.
15
PLAY Activewear
Country: Spain
PLAY Activewear is crafting activewear for kids. Committed to let children be children, by creating clothes that are an enabler of their freedom.
16
Fut Fanatics
Country: Brazil
FutFanatics is a retail company that supplies the widest range of soccer jerseys, sports apparel, and licensed products online.
17
Hoka
Country: UK
HOKA manufactures and provides footwear and apparel for gym and fitness.
18
Killing Gravity
Country: USA
Killing Gravity is a hardcore weight training brand founded by a Female in an Overwhelming male dominated industry.
19
Heelium
Country: India
Heelium is a health & fitness solutions company with primary focus on safety, performance and sustainability.
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Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com