Top 17 Sportswear startups

Sep 06, 2025 | By Paul Schäfer

Sportswear startups are redefining athletic apparel by blending style, comfort and advanced functionality.
1
Country: USA | Funding: $72.5M
VICIS sports equipment company that designs football helmet technology that reduces the forces likely to cause a concussion.
2
Country: India | Funding: ₹5.3B
Agilitas Sports is a s a sportswear company that provides tailored solutions for athletes, sports organizations, and brands.
3
Country: Switzerland
On is a sports brand developing sporting goods fixed in technology, design, and impact.
4
Country: UK | Funding: $38.5M
Classic Football Shirts is the home of classic, rare, retro and vintage football shirts from around the world, new & used.
5
Country: France | Funding: $14.1M
Satisfy is a webshop that sells a wide collection of jackets, tops, socks, hoodies, pants, shoes, hats, t-shirts, gloves, and accessories.
6
Country: USA | Funding: $14.2M
Bandit Running is an apparel retail company that offers sports and athleisure apparel for men and women.
7
Country: USA | Funding: $2.6M
Avoli designs volleyball footwear, gear, and equipment exclusively for women and girl athletes.
8
Country: USA | Funding: $642K
Hippos Exoskeleton created an auto-inflating knee brace to avoid tears in the ACL and other injuries.
9
Country: Canada | Funding: A$40K
Ida Sports is a female-led footwear company designing for female athletes and putting women at the heart of the process.
10
Country: Spain
PLAY Activewear is crafting activewear for kids. Committed to let children be children, by creating clothes that are an enabler of their freedom.
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com