Top 8 Sports Nutrition startups

Sep 03, 2025 | By Paul Schäfer

These startups focus on developing innovative nutrition products such as protein supplements, hydration solutions, energy bars and meal replacements, often personalized for individual athletes or specific sports.
1
Signos
Country: USA | Funding: $37M
Signos offers continuous data and recommendations designed to drive healthy and sustained weight loss.
2
Lifesum
Country: Sweden | Funding: $21.7M
Lifesum is a Swedish digital health startup that helps clients become healthier by using applied psychology and technology.
3
Maurten
Country: Sweden | Funding: €20M
Maurten is a Hydrogel Technology company.
4
VirtuaGym
Country: Netherlands | Funding: $13.4M
An online fitness platform for consumers & professionals in the health industry
5
Nutrabay
Country: India | Funding: $5M
Nutrabay is a D2C multi-brand nutrition store that provides an online platform to sell nutritional supplements.
6
Hexis
Country: UK | Funding: $4.5M
Hexis is a predictive nutrition ecosystem that optimizes the performance of athletes and nutritionists.
7
Fuel Goods
Country: USA
The RunnerBox is the #1 way for runners to discover new nutrition and gear, stay motivated, and reach their goals
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  See also:
Top 26 Sports Wearable Startups
Market Landscape for Sports Startups
Top 10 Countries by number of Sports Startups
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com