Top 14 Sport Gamification Startups

Aug 08, 2025 | By Paul Schäfer

These are revolutionizing the fitness and sports industry by integrating game design elements into physical activities to enhance user engagement and motivation.
1
Country: USA | Funding: $619.5M
Zwift operates an online fitness platform used to transform monotonous solo indoor cycling into dynamic and social adventures.
2
Country: USA | Funding: $98.5M
FightCamp provides on-demand boxing and HIIT workouts with motion trackers on wrists that track every punch thrown and every rep completed.
3
Country: UK | Funding: $12.8M
Quell delivers a virtual fitness world that offers a unique experience of intense workout while gaming to achieve fitness goals.
4
Country: Germany | Funding: €6.3M
YAS.life provides digital health bonus systems for health insurers.
5
Country: UK | Funding: £2.1M
Sport Buff is a real-time fan engagement broadcast media for next-generation gamification.
6
Country: Belgium | Funding: $1.5M
On a mission to help sports companies deliver inspiring, personalized customer experiences with Gamification
7
Country: USA
Combining real-world pickleball playing with blockchain gamification to earn tokens, rewards & NFTs. Sign up for early access!
8
Country: USA
The Xonic iTQ is your Quick Tip Caddie – the ultimate tool in your golf bag. Golf's first ever AI powered caddie tool giving golfers of all skill levels instant, customized PGA professional quick fixes and tips while they play.
9
Country: Spain
The fitness challenge app. Activity tracking & sharing for groups.
10
Country: UK
Imaginactive aims to make reluctant exercisers engage themselves in fitness programs by providing them with Audio Fitness Adventures.
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com