Top 11 Athletics (Track and field) startups

Updated: May 13, 2026
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These startups are developing athletics technologies, such as performance-tracking wearables, biomechanical analysis software, energy-return track surfaces, wind-resistance measurement systems, automated timing and scoring systems, etc.
1
Bandit
Bandit
Country: USA | Funding: $14.2M
Bandit Running is an apparel retail company that offers sports and athleisure apparel for men and women. Their products are designed for runners who demand style, comfort, and performance. Featuring moisture-wicking fabrics and a perfect fit, Bandit apparel keeps runner cool, dry and focused.
2
STRIVE
STRIVE
Country: USA | Funding: $10.4M
STRIVE is the data platform proven to optimize muscle performance for elite athletes and teams.
3
Runna
Runna
Country: UK | Funding: £7.9M
Runna helps people to train better and love running.
4
Stryd
Stryd
Country: USA | Funding: $730K
Stryd is a running tool to help run injury-free, train effectively, and race.
5
Zelos
Zelos
Country: USA
Empower your organization and unlock revenue with an end-to-end Digital, Media and Production Asset Manager built for sports.
6
Streamline Athletes
Streamline Athletes
Country: Canada
Streamline Athletes is a platform that offers recruitment services for track and field student-athletes and collegiate coaches.
7
OpenTrack
OpenTrack
Country: UK
OpenTrack is an open cloud platform designed for athletics and virtual events.
8
Sprongo
Sprongo
Country: USA
Sprongo is a video analysis platform powered by AI providing video analysis & sports training services.
9
Mar Systems
Mar Systems
Country: UK
MAR Systems supply Video Analysis Software, Treadmills, Pressure Plates and other products to hospitals, universities, gyms, sports coaches and physios.
10
Grand Slam Track
Grand Slam Track
Country: USA
Grand Slam Track is the premier global professional track league.
11
Athlos
Athlos
Country: USA
Athlos, a startup offering women's-only track and field events.
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  See also:
Top 50 Fitness Tech Startups
Top 50 Fitness Tech Startups
Market Landscape for Sports Startups
Market Landscape for Sports Startups
Top 10 Countries by number of Sports Startups
Top 10 Countries by number of Sports Startups
Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com