SportAI
Last updated: November 29, 2025
CEO - Lauren Pedersen
Country: Norway | Funding: $6.4M (+)
Founded: 2023
Website: https://www.sportai.com/
SportAI is developing a cloud-based SaaS solution for video analytics of athletes' technique and results, powered by AI and computer vision. With this system, players of all levels can obtain valuable data they need to improve their performance. The system can also be integrated via API by companies to improve broadcasts, sports facilities, coaching programs, training apps. SportAI offers detailed match statistics, tactical data and highlight videos. It's camera-independent, enabling AI technology to be integrated with thousands of sports facilities worldwide. Casper Ruud and Magnus Carlsen are among startup's investors.
Founded: 2023
Website: https://www.sportai.com/
SportAI is developing a cloud-based SaaS solution for video analytics of athletes' technique and results, powered by AI and computer vision. With this system, players of all levels can obtain valuable data they need to improve their performance. The system can also be integrated via API by companies to improve broadcasts, sports facilities, coaching programs, training apps. SportAI offers detailed match statistics, tactical data and highlight videos. It's camera-independent, enabling AI technology to be integrated with thousands of sports facilities worldwide. Casper Ruud and Magnus Carlsen are among startup's investors.
