Top 16 Cycling Tech Startups

Updated: Nov 15, 2025
|
These startups are developing Cycling technologies, such as smart helmets, power meters, GPS-enabled bike computers, aerodynamic bike frames, AI-based training apps, etc.
1
Peloton
Country: USA | Funding: $2.2B
Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.
2
Zwift
Country: USA | Funding: $619.5M
Zwift operates an online fitness platform used to transform monotonous solo indoor cycling into dynamic and social adventures.
3
Strava
Country: USA | Funding: $151.9M
Strava is an online network that connects the global community of athletes.
4
Ultrahuman
Country: India | Funding: $60.1M
Ultrahuman manufactures personal health and smart wearables for fitness and sports tracking. Their flagship product, the Ultrahuman M1, is a glucose monitoring device that tracks glucose levels in real-time using Abbott's Freestyle Libre CGM Sensor. The startup also makes compact smart rings that monitor sleep, movement, and recovery.
5
Laka
Country: UK | Funding: $36.6M
Laka is a peer-to-peer bicycle insurance platform that covers bicycles and equipment.
6
Modmo
Country: Vietnam | Funding: €9M
E-mobility company creating zero-emission urban transportation vehicles with a focus on design and versatility.
7
Komoot
Country: Germany | Funding: $1.6M
Find, plan, and share your hiking or cycling adventures with komoot.
8
BikeFair
Country: Netherlands | Funding: €525K
BikeFair is a one-stop-shop bike marketplace
9
BUMSONTHESADDLE
Country: India
BumsOnTheSaddle is a bike shop that offers bicycles and related services.
10
Thousand
Country: USA
Thousand is an outdoor and sporting goods company that designs, develops, and makes helmets.
11
EatMyRide
Country: Netherlands
EatMyRide is a platform that creates a perfect food plan for sport-cycling activities.
12
Coospo
Country: China
Coospo develops heart rate monitor for cycling, GPS bike computer and mobile app for cycling.
13
CORE
Country: Switzerland
At CORE we are developing a new range of wearables for accurate and continuous monitoring of the core body temperature, with many applications on the fields of sports, wellness, and health.
14
BikeWise
Country: France
BikeWise.AI is a data aggregation platform that helps repair and refurb businesses to increase margins and operational efficiency.
15
PERFORM VR
Country: France
French startup specialized in VR equipment and applications. Fit Immersion is our first product announced at beginning 2018.
16
Gran Fondo Rank
Country: Poland
Find your place in the world of Gran Fondo with GFR. We provide the latest rankings, GFR scores, and Gran Fondo race details.
  See also:
Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com