Top 18 Cycling Tech Startups

Sep 06, 2025 | By Paul Schäfer

These startups are developing Cycling technologies, such as smart helmets, power meters, GPS-enabled bike computers, aerodynamic bike frames, AI-based training apps, etc.
1
Country: USA | Funding: $2.2B
Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country.
2
Country: USA | Funding: $619.5M
Zwift operates an online fitness platform used to transform monotonous solo indoor cycling into dynamic and social adventures.
3
Country: USA | Funding: $151.9M
Strava is an online network that connects the global community of athletes.
4
Country: India | Funding: $60.1M
Ultrahuman manufactures personal health and smart wearables for fitness and sports tracking. Their flagship product, the Ultrahuman M1, is a glucose monitoring device that tracks glucose levels in real-time using Abbott's Freestyle Libre CGM Sensor. The startup also makes compact smart rings that monitor sleep, movement, and recovery.
5
Country: UK | Funding: $36.6M
Laka is a peer-to-peer bicycle insurance platform that covers bicycles and equipment.
6
Country: Vietnam | Funding: €9M
E-mobility company creating zero-emission urban transportation vehicles with a focus on design and versatility.
7
Country: Germany | Funding: $1.6M
Find, plan, and share your hiking or cycling adventures with komoot.
8
Country: Netherlands | Funding: €525K
BikeFair is a one-stop-shop bike marketplace
9
Country: India
BumsOnTheSaddle is a bike shop that offers bicycles and related services.
10
Country: USA
Thousand is an outdoor and sporting goods company that designs, develops, and makes helmets.
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com