Top 13 Baseball and Softball Tech startups

Updated: Jul 17, 2026
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These startups are revolutionizing Baseball with AI-driven pitch recognition systems, smart gloves with motion sensors, real-time swing analytics, high-speed cameras for strike zone accuracy, automated fielding position tracking, etc.
1
WIN Reality
Country: USA | Funding: $48.8M
WIN Reality develops VR training system that prepares baseball players for competition through game-speed virtual and augmented reality applications. It uses Meta Quest 3S Headset and own sensors - Short Bat and Bat Attachment. The users sees real game-speed pitches, makes live swing decisions, and builds the skills that translate to the field. The system gives AI-powered swing feedback and analytics. The Bat Attachment allows players to use their own bat in VR for the most realistic hitting experience. It improves the experience, but is not required for training in the app. The Short Bat holds a controller and allows you to comfortably take full swings at home. It's better for younger players, lower speeds, and situations with limited indoor space.
2
Diamond Kinetics
Country: USA | Funding: $45.1M
Diamond Kinetics created DK Bat Sensor, which tracks baseball player swing data. It attaches to any bat, captures swing data in real time and instantly sends it to a smartphone. The startup also offers a smart bat with a built-in sensor. The app evaluates technique, makes recommendations and provides players, parents, coaches, and scouts with benchmarks and thresholds for all key metrics needed for player evaluation and development. It also allows to conduct lessons, games and assignments. The app features exclusive MLB content and events. You can use it to broadcast your games and share videos of your game highlights. DK is used by MLB, USA Baseball, USA Softball, Perfect Game, Alliance Fastpitch, PONY and many others.
3
Pison
Country: USA | Funding: $14.6M
Pison is a human performance company optimizing cognitive and physiological capability through gesture control.
4
Batbox
Country: USA | Funding: $7.3M
Batbox Group offers a combination of cutting-edge technology and hospitality. It creates Topgolf-style baseball simulators that may be in hotel lobbies and airports
5
Mustard
Country: USA | Funding: $5.5M
Mustard uses AI to analyze an athlete’s mechanics and offer corrective tips to help them improve.
6
GameSense Sports
Country: USA | Funding: $120K
GameSense Sports offers software for Cognitive Sports Training
7
Coollang
Country: China
Coollang is a Chinese company that produces IoT and sports wearable technology products for baseball, badminton, and tennis.
8
PG Tech
Country: USA
PG Tech uses motion capture technology and algorithm driven training applications to improve athletic performance.
9
Tapp Sports
Country: USA
Tapp replaces clipboards in baseball practices with a fast, simple application to record player performance and provide actionable data analysis to help coaches win games.
10
Proton Sports
Country: USA
Proton Sports manufactures world-class Softball Bats and Pickleball Paddles
11
JingleTek
Country: Taiwan
JINGLE is a sports technology company dedicated in developing the world’s first smart baseball – STRIKE.
12
Maven Baseball Lab
Country: USA
At Maven Baseball Lab, we offer a wide range of services to help players improve their game, including hitting and pitching instruction, strength and conditioning programs, and mental skills training.
13
TAG Sports
Country: USA
The TAG One Sports Radar tracks pitch speed, exit velocity and offers portability and pro-level insights in your pocket.
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Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com