Top 7 Badminton startups

Updated: May 06, 2026
|
These startups are developing Badminton technologies, such as smart rackets, shuttlecock tracking systems, AI-powered coaching tools, performance analytics platforms, virtual training simulators, etc.
1
Stupa Sports Analytics
Country: India | Funding: ₹280M
Stupa Sports Analytics offers data analytics services.
2
Game Theory
Country: India | Funding: $2.5M
Game Theory is a sports and tech startup that brings in video-gaming like experience for real world sports.
3
RacketPal
Country: UK | Funding: £1.9M
RacketPal vision is to create the largest and most engaged racket sports community in the world
4
Playo
Country: India | Funding: $1.5M
Playo is a sports networking app that serves as a community platform to connect sports enthusiasts.
5
Birdieins
Country: India
Elevate fitness and sports games with the Birdieins app, powered by cutting-edge AI. Our video analysis platform goes beyond basic metrics, and provides deep insights to fuel player progress
6
Clutch
Country: Denmark
Clutch has created an AI-powered padel camera, Clutch Cam, that creates and displays highlights, statistics, and leaderboards in real time on a court. According to company representatives, the camera takes 30 minutes to install, and then operates automatically without any staff intervention. Players install the Clutch mobile app and scan a QR code to start recording a match. Each player can see a personalized analytics and performance screen, along with a history of their matches, highlights, and statistics. Videos can be shared on Instagram, WhatsApp, or saved for later with a single tap. The app also features a club dashboard where you can view what's happening on each court. Admins can track player engagement during matches.
7
Coollang
Country: China
Coollang is a Chinese company that produces IoT and sports wearable technology products for baseball, badminton, and tennis.
  See also:
Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com