Top 13 Auto and Moto Racing Tech startups

Updated: Nov 18, 2025
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Motorsports Tech startups develop advanced telemetry systems, AI-powered driver coaching tools, real-time tire monitoring sensors, virtual racing simulators, etc.
1
Neural Concept
Country: Switzerland | Funding: $36.8M
Auto Engineering companies are under unprecedented pressure to design and deliver better products faster. Neural Concept’s platform brings Data Scientists, CAE and CAD engineers together around a single platform to boost your product development and innovation with industry leading 3D Deep-Learning and simulation capabilities.
2
FluidLogic
Country: USA | Funding: $15M
FluidLogic designs and manufactures active hydration systems and accessories to promote healthier living.
3
GridRival
Country: USA | Funding: $8.6M
GridRival is a real money gaming platform dedicated exclusively to motorsports.
4
KiwiFibre
Country: New Zealand | Funding: NZ$3.2M
KiwiFibre is an environmental organization that provides fiber engineering and material design services with cutting-edge technology.
5
Blayze
Country: USA
Blayze is the #1 personalized remote coaching platform for athletes of all levels
6
i-LAPS
Country: UK
i-LAPS transforms sports performance analysis to help you get better with real time analytics and insights
7
Victorise
Country: USA
Victorise deliver the data you needs in an engaging experience when performance matters.
8
Valkyrie AI
Country: USA
Valkyrie is an applied science company that delivers customized machine learning capabilities to solve complex problems and drive organizational impact.
9
Jonathan Goring Motorsports
Country: USA
Jonathan Goring Motorsports specializes in track driver development particularly in racing and high performance driving through right seat and in-person and remote data and video coaching
10
RACELOGIC
Country: UK
RACELOGIC designs and manufactures electronic systems to measure, record, display, and simulate data from moving vehicles.
11
Alsense
Country: Romania
Alsense manufactures Tire Temperature Sensors and Brake Temperature Sensors for sport cars.
12
Griiip
Country: Israel
Griiip makes racing vehicles smart and connected. Creating engaging layers and insights using AI, for fans, drivers and gamers.
13
Strategy F Technologies
Country: Canada
Strategy F Technologies is developing artificial intelligence-based software for racing strategies.
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Paul Schäfer
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com