Fitura Brands
Updated: March 27, 2026
CEO - James Hurlock
Country: USA | Funding: $20M (+)
Founded: 2025
Website: https://www.fiturabrands.com
Fitura Brands focuses on racquet sports, athletic reformer pilates, and contrast therapy recovery. The startup wants to provide franchisees a turnkey solution by fusing centralized infrastructure with high-end customer experiences. This franchise-first architecture allows the brands to benefit from shared resources in marketing, site selection, and architectural standards while maintaining their individual brand identities. Fitura is placing a large wager on its committed concept, Padel/swt, as padel continues to expand as one of the fastest-growing sports in the world. This brand is intended to be a cutting-edge indoor club that puts community and competition first. Padel/swt aims to become a top social and athletic destination by fusing top-notch courts with hospitality-focused settings and organized leagues.
Founded: 2025
Website: https://www.fiturabrands.com
Fitura Brands focuses on racquet sports, athletic reformer pilates, and contrast therapy recovery. The startup wants to provide franchisees a turnkey solution by fusing centralized infrastructure with high-end customer experiences. This franchise-first architecture allows the brands to benefit from shared resources in marketing, site selection, and architectural standards while maintaining their individual brand identities. Fitura is placing a large wager on its committed concept, Padel/swt, as padel continues to expand as one of the fastest-growing sports in the world. This brand is intended to be a cutting-edge indoor club that puts community and competition first. Padel/swt aims to become a top social and athletic destination by fusing top-notch courts with hospitality-focused settings and organized leagues.
