Top 6 Sport Tech startups in Madrid

May 22, 2026
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1
Playtomic
Funding: €137.5M
Playtomic is the world's leading tennis court booking app for racket sports, aiming to become a social network for players. The app lets you create private matches with friends, make them public to find new partners, or search for active matches nearby to join and then view your stats. Thanks to a player level assessment system, you'll always know your skill level and that of your opponents. The level system also allows you to track your progress and motivate you to improve. For clubs, the service allows you to set up online bookings, manage clients, create social events and increase the occupancy of courts.
2
Harbiz
Funding: €8.4M
All-in-one productivity software for fitness professionals designed to digitize and professionalize their business.
3
Vitruve
Funding: €1M
Vitruve makes Velocity Based Training simple and effective with a reliable, affordable and easy to use technology.
4
Sportmadness
We are a sports management company focused on professionalizing amateur sport. We work in three business lines; events, academies and camps.
5
Director 11
director11 is an online sport management software that facilitates the centralization of data collected from all areas of a football club.
6
Pendular
Pendular generates AI-driven sports content for leagues, broadcasters, federations and clubs.
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Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com