Top 58 Sport Tech startups in UK

Nov 05, 2025
1
Funding: $489.1M
Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media.
2
Hawk-Eye is a British company that develops vision-processing, video replay, and creative graphical technologies for sports.
3
Funding: $54.9M
FNATIC is a global esports performance brand, laser-focused on levelling up every gamer
4
Funding: $40M
Playermaker is a football tech startup that provides coaching enhancement solutions for football academies.
5
Funding: $38.5M
Classic Football Shirts is the home of classic, rare, retro and vintage football shirts from around the world, new & used.
6
Funding: $36.6M
Laka is a peer-to-peer bicycle insurance platform that covers bicycles and equipment.
7
Funding: $35M
Baller League is a 6-a-side football league blending traditional football with the street football culture.
8
Funding: $34M
Poolhouse is an innovative, tech-enabled entertainment firm that aims to revolutionize the conventional game of pool.
9
Funding: $27.8M
FitXR is an immersive AR & VR fitness platform on a mission to create a movement for movement.
10
Funding: $15.2M
OnePlan is a collaborative, real-time platform that provides the full suite of sports event planning, design and management tools.
11
Funding: $12.8M
Quell delivers a virtual fitness world that offers a unique experience of intense workout while gaming to achieve fitness goals.
12
Funding: £7.9M
Runna helps people to train better and love running.
13
Funding: $9.8M
Carv is the first wearable dedicated to skiing that speaks to you as you ski, serving as a digital ski coach.
14
Funding: £5.9M
Heidi is an online travel company. The most flexible ski holidays, made easy.
15
Funding: $7.5M
MAGIC AI creates personal trainer in a beautifully designed wall mirror.
16
Funding: $7.4M
BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion.
17
Funding: £5.6M
Apex Rides is the direct-to-consumer in-home smart-bike and app concept.
18
Funding: £5.1M
Condense transforms stream real-world 3D events live into any video game built on Unity or Unreal.
19
Funding: $5.7M
SportsIcon lets users connect with sportspeople through NFT’s and masterclasses.
20
Funding: £4M
Sportlight Technology is a sports analytics startup that renders relevant and accurate information to professional sports organisations.
Editor: Paul Schäfer
Paul is a sport journalist for more than 11 years. He specializes in writing match previews across several leagues and competitions around the world, and his insightful tips have amassed a total readership in excess of 5.2 million till date. He graduated from the Universität Hamburg (Institute of Human Movement Science). He is a huge fan of Bayern Munich. In his free time, Paul enjoys playing tennis and padel with his friends and collegues. You can contact Paul at paulschafer(at)sportstartups(dot)com